Keep it light, but memorable.
Part of what I design at Covanta is dedicated to supporting our social network channels through topical posts. Most of the time, this means writing or designing content for our company account for holidays and events, or initiatives that pertain to waste, energy, or the environment. Every few weeks, we also release “Safety Talk Tuesday” posts, which are always lighthearted, healthy-living tips that are relevant to the time of year and tie in with Covanta’s strong safety culture.