Short-form copy should be simple, but significant. Something gets lost when the first place an ad
sends its reader is to the dictionary.
Emails, paid search, blog articles, web copy, digital ads, print ads, social posts, video scripts, radio commercials, and more—every bit I’ve written for these channels, I’ve tried to keep short and sweet.
Emails & Paid Search
Sometimes, simply casting out a few of the right words via email or a paid search is the best way to get a bite.
I’ve lead several successful email campaigns that have had average open rates approximately three times higher than the standard, and click rates roughly five times higher; InMail campaigns that resulted in an approximate 25% increase in LinkedIn followers; and stand-alone blasts that were ranked as the most successful submissions released that year.
Regarding paid search campaigns, our ads have consistently boasted more impressive quality scores than the competition.
Subject: Great to see you again!
Sustainability is an ongoing conversation, evolving as the needs of those looking to responsibly manage their waste byproducts do.
At Covanta, and our subsidiary Covanta Environmental Solutions, helping companies accomplish their sustainability goals is not only our business, it’s our passion. Utilizing the waste hierarchy as our guide, along with our integrated network of Material Processing and Energy-from-Waste facilities, we safely and effectively process nonhazardous solid and liquid waste byproducts in the most environmentally-beneficial manner possible to avoid burying them in the ground for future generations to deal with.
Email Examples
Subject: Thanks for talking trash…
Thanks for talking trash with us (or at least thinking about it) and downloading our case study!
Sharing our customers’ stories and the progress they’ve achieved toward reaching their sustainability goals always makes us happy. After all, we’re in this together. Their planet is our planet, and preserving it for the future through sustainable waste management is something we’re passionate about. Because at Covanta, sustainability isn’t just a good business practice—it is our business—and, it’s a conversation we would love to have with you.
Subject: Zeros Make Heroes
Well, they make environmental heroes, and only in relation to the amount of trash a business sends to sit in the earth forever.
The practice is called Zero Waste-to-Landfill, and it’s exactly what it sounds like—sending 0% of your entire waste output to be buried in a landfill. This white paper of ours does a great job of going into some of the bigger details on what it is, why it’s beneficial and what you can expect in pursuing it:
At first glance, it may seem like a Herculean task—and it certainly could be. Especially when getting down to those tough-to-conquer, final percentages. Fortunately, Covanta Environmental Solutions is no stranger to the challenge, notching our belt with quite a few victories in helping a wide range of businesses effectively zero-in, hit their targets and save the day.
Blogs & Web Copy
Superior content works just as well, if not better. By bolstering organic search results and providing substantial, relevant material, I’ve increased website sessions by nearly 40% in a year and have contributed to a revenue growth rate of over 290% within a similar time frame.
Sustainable Waste and Materials Management
Waste and materials management. We often don’t give it much thought, but it’s responsible for over 40% of our greenhouse gas (GHG) emissions when viewed over its lifecycle from raw material extraction, through processing and manufacturing, to final use.
Better methods of handling of these materials are essential in reducing GHG emissions, energy consumption, and environmental impacts from both hazardous and non-hazardous waste.
Covanta Environmental Solution’s experts and partners can not only help you quantify such impacts but can help you design your strategy to address them from start to finish, including goals, metrics, and management solutions.
Zero Waste-to-Landfill
One undertaking that utilizes sustainable materials management to reduce your waste’s impact is going zero waste-to-landfill. Our Zero Waste-to-Landfill Services prioritize your needs in accordance with the Waste Hierarchy, getting you on track for your long-term sustainability goals while providing immediate improvements to your operations, as well as your environmental footprint. Some offerings you can expect include:
o A host of turn-key solutions to improve your environmental footprint by reducing, reusing and recycling your production and manufacturing by-products through our international, solid and liquid material processing facilities…
Healthcare Solutions
Mishandled pharmaceutical and medical waste can cost you everything—your business, your community, your life. Staying compliant can make all the difference.
Similar to our Sustainable Materials Management services, we understand that the details matter. That’s why our Healthcare Solutions services are just as extensive. We’ll help you through every step of the process, from keeping up with U.S. Drug Enforcement Agency (DEA) policies, to destroying your waste and its associated risks in the most accommodating, environmentally-friendly way possible. Guaranteed.